Well, I looked at this one. What I find is very neat but also I'm a bit apprehensive. The neat part is that the whispy smoke looks like a face in two places. First the smoke itself forms a face if you bring up the contrast and bring out the features in the smoke itself.
As you can see there is a face there. Then when I saw that, it made me wonder what was in the very bright white flash area. And when you bring the brightness down so that you can actually see some detail, you also find what looks like eyes looking at you somewhat at an angle.
Now for the part that concerns me. The photo has absolutely NO camera data. This is normally a sign that it was taken with a cell phone or pulled into a photo editing program. If you have the original, or perhaps can shed some light on what it was taken with, that may help.